When using data to drive your fundraising, how do you measure success? What are the metrics you should be looking at to see if you’re truly making progress? These are questions on the minds of many nonprofit professionals today. To help answer these questions,...
We often chase after data or social media or the latest shiny object without first thinking about why. What does that “thing” really mean for your mission? Is it helping you achieve and advance your goals? When adopting a data-driven approach, it’s important to have...
If you have any experience as a customer, the brand that served you will evoke some sort of feeling in you, whether it’s positive or negative. Those feelings often are associated with specific experiences you or someone you know have had with that brand....