Imagine yourself in these two scenarios: Scenario #1: You walk into a store you’ve never been to before looking for a specific product. You find it on the shelf. You read the box and check out the price. You decide not to buy it right now and walk out. Scenario #2:...
How is this relevant to me? That’s the question people ask themselves subconsciously every time they visit a website or flip through a social feed. In today’s online world, users have developed the ability to quickly scan through content, push aside the irrelevant,...
Let’s say you have 10 people who want to buy milk. If you tell them they can walk right across the street and buy it, 9 out of 10 will take action. However, if you tell them they have to drive a few miles and make a few turns, that number drops to 5 or 6. It’s human...
In what year and in what city did the first YMCA open in the United States? If you had to find the answer to that question, where would you look first? If you’re like most people today, your first move would be to pick up your smartphone and do a Google search. Google...
Take a look at these eye-popping stats: 95% of Americans now own a cell phone of some kind 81% of Americans have adopted smartphones 51% of Americans don’t have a landline anymore The message is simple: Mobile isn’t on the rise; mobile has risen. More Americans are...
