Come October, you start seeing them: postcards and fat envelopes from charities reminding you of those less fortunate and the tough times ahead during the upcoming holiday season — the meals they’ll do without, the gifts they can’t provide their kids, the coats they...
In previous posts, we spoke about why indirect metrics matter, and which specific indirect metrics can help you assess engagement, donor acquisition costs, and retention. Now, we’ll give you some advanced techniques using indirect metrics to help you measure the...
We spoke in a previous post about why indirect metrics should matter to nonprofits. So how do you start identifying indirect metrics and using them to get deeper insights into your organization? We will cover all that in this post. Engagement: Inviting Interactions...
We all know the term metrics and how they tie into organizational goals. Many of us even actively choose and implement metric tracking into our marketing strategy. But what about indirect metrics? What do they even mean, and are they important enough for your...
If you have a Netflix account, you know that each time you open the platform, it magically knows which series you need to catch up on and which new movies to recommend. Technology tracks your viewing patterns to customize an entertainment experience just for you. It’s...
Nonprofit leaders know that technology paves the way for a human-focused experience with their donors. But knowing the importance of technology and being able to ascertain what tools are needed for success are two very different things! Before you take a blind leap of...
