Learn More

See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 5/26/21 @ 12pm CDT.


The challenges you face as a nonprofit leader can feel insurmountable at times, especially in today’s changing fundraising landscape.

The cost of fundraising continues to rise while new projects and programs needing funding are constantly being added to your plate. The expectations of donors have changed. You have goals to reach, but you can’t keep going back to the same pool of major donors to ask for more.

More than likely, these challenges have forced you to ask: Is it possible to achieve our goals by raising money the same way we always have? Could there be a better way?

4 Things Nonprofit Leaders Should Know Before Your Next Campaign

If you want to lead your organization to reaching your goal, here are four things you should know before you start your next campaign:

  1. Reaching your destination starts with analyzing your data and evaluating your organization’s health and readiness. Taking the time to define where you’ve been and where you currently are will enable you to craft a tailor-made plan that will help you reach your goal.
  2. Campaign counsel has changed alongside the new challenges of fundraising. You might not need someone to come alongside you with a map (i.e.–a pre-crafted plan). Instead, the best thing you can do is find a guide who can point you in the right direction, coach you through the tough stretches, and help you navigate around unexpected challenges.
  3. According to a recent survey, 72% of donors say the impact a campaign will have is the most important factor for giving. Developing a noble vision and building consensus around your case for support is essential for inspiring your team and donors to advance your mission.
  4. You need a system for identifying and prioritizing potential mid-level and major donors who can make significant contributions. Did you know that 44% of donors admit they have the capacity to give more? Data and technology allow you to not only identify these donors, but also prioritize donors that have the greatest interest in supporting your mission. Leveraging these tools to develop a system for identifying your prospects is the only way to scale and ensure your team is maximizing the time spent engaging donors.

If you want an even deeper look into how to lead your organization toward reaching your campaign goals, download our latest infographic today.