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See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 5/26/21 @ 12pm CDT.

You’re probably wondering what a children’s television show host has to with fundraising. Why Mr. Rogers? That’s what we asked relationship fundraising expert Sophie Penney, author of Fundraisers Channeling Fred Rogers.

Listen to discover how nonprofits can re-purpose Mr. Roger’s unique relationship building strategies into advancing retention rates, donor loyalty, and getting more value out of a small pool of donors.

You’ll Come Away Learning :

  • The “5 i’s” or relationship building
  • How to get more value out of existing donors
  • How to prevent metrics from driving your nonprofit away from relationship fundraising

Listen, review, and share with your friends today!

If you’re hungry for more, check out our last episode on how to effectively personalize your fundraising email campaigns. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.