We sat down with OneCause, a leader in mobile fundraising, to learn more about their study of Social Donors. (AKA, those who give through event-based and peer-to-peer fundraising.) Together we explore the unique motivators, giving behaviors, and engagement preferences of this new emerging donor segment.
You’ll Come Away Learning :
- How to build loyalty in these social donors, who are maybe just supporting a friend and don’t have a deep connection with the cause.
- Key demographic findings about the social donor population.
- Top motivators and opportunities in peer-to-peer fundraising.
Listen, review, and share with your friends today!
If you’re hungry for more, check out our last episode on fundraising event optimization with Reggie Rivers. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.