With Coronavirus (COVID-19) spreading in the USA and around the world, many organizations may have a knee-jerk reaction to stop fundraising during this time of public panic and economic uncertainty. While giving and fundraising will certainly be impacted, what...
Our friends over at the Fundraising Effectiveness Project just released their latest Quarterly Fundraising Report for 2019— and the results from the first half of 2019 should be a wake-up call for every nonprofit leader. Each quarter, The Fundraising Effectiveness...
em·pa·thy /ˈem-pə-THē/ noun: the ability to understand and share the feelings of another. When it comes to connecting your organization with like-minded donors, there is nothing more important than empathy. This is the secret sauce that exceptional nonprofit creative...
As human beings, we do something called “thin slicing”. We take a mental snapshot of a person or organization, and we guess at their competence, confidence, likeability, etc. within a split second. Scientists say this could be a survival mechanism that we use to...
Everyone gets excited by acquisition. It’s new people. It’s the potential for more donor dollars. It’s a hopeful picture of a brighter future where you can do more good. Who wouldn’t get excited about that? But that excitement sometimes leads organizations to hit the...