by Trent Ricker | Jun 16, 2015 | Digital, Fundraising Strategy
“…we are, in fact, on the cusp of a new golden age for marketing. At the core of the new era are five elements that are simultaneously familiar and fast changing.” – Jonathan Gordon and Jesko Perrey Marketing has changed drastically in the last 20 years. What...
by Trent Ricker | May 28, 2015 | Data-Driven Fundraising
Over the past few years, nonprofits have started to wake up to the great value of data. However, it’s important to remember that data in and of itself is not particularly valuable. What’s valuable is the insight found within the data. Basically, data is just the shell...
by Trent Ricker | May 5, 2015 | Industry Trends
“Being entrepreneurial is essentially about thinking and doing something that we have not done before in order to achieve a desirable goal or outcome.” -Donna M. De Carolis Doing something that has never been done before can be risky, but it can also be incredibly...
by Trent Ricker | Feb 4, 2015 | Fundraising Strategy
Intelligent fundraising requires an objective approach to data and is guided by the insights it provides. Earlier this week, I shared two ways nonprofits can use data to identify and prioritize donors . While this data might enable you to gather valuable information...
by Trent Ricker | Feb 2, 2015 | Data-Driven Fundraising
Successful fundraising requires a commitment to learning as much as possible about your donors so you can be more effective in how you communicate with them, whether it’s through direct mail, over the phone, or during a face-to-face visit. That’s where the science of...