Most nonprofits focus on direct metrics to guide them through their budgeting process. Often, they look at figures like the number of emails and mailers sent, how many gifts were received, and gain/loss metrics (like net revenue and cost per dollar raised). This data...
In previous posts, we spoke about why indirect metrics matter, and which specific indirect metrics can help you assess engagement, donor acquisition costs, and retention. Now, we’ll give you some advanced techniques using indirect metrics to help you measure the...
We spoke in a previous post about why indirect metrics should matter to nonprofits. So how do you start identifying indirect metrics and using them to get deeper insights into your organization? We will cover all that in this post. Engagement: Inviting Interactions...
How Digital Transformation Can Have a Meaningful Impact Traditional approaches to identifying individuals with the potential to generously support mission have long been essential (and relatively effective). But for many of today’s nonprofit leaders, what was...
Deciding how to invest your fundraising budget can be tough in the best of times — and this isn’t the best of times. Knowing metrics like the number of emails sent, response rates, and average gift is a great start. But it won’t provide you with the whole picture. And...
We all know the term metrics and how they tie into organizational goals. Many of us even actively choose and implement metric tracking into our marketing strategy. But what about indirect metrics? What do they even mean, and are they important enough for your...
