It’s an age old question … Which is better: a few major gifts, or many annual/general fund gifts?
Here’s the hard truth: both! But the difference is more than simply understanding the differences in how you raise both kinds of gifts; it’s understanding the unique role both kinds of gifts can best play in your environment.
NEW RESOURCE: The Stairstep Fundraising Model
In this brief resource, we present an easy-to-remember model for the strategic positioning of major and annual/general fund gifts. This resource will help you:
- Discover what motivates donors at each level of the giving pyramid.
- Create a sustainable fundraising strategy your organization can actually maintain.
- Avoid Major Donor Fatigue.
Ready to get started? Download The Stairstep Fundraising Model today!