Demystifying the Donor Journey

It’s an undeniable fact: The experience we create for donors and how we steward them is directly tied to retention in a major and impactful way. And retention is the key to building a long-term, sustainable fundraising program.

Yet organizations don’t place nearly enough emphasis on creating a meaningful donor journey.

Here is why that’s a problem: Creating an intentional donor experience is essential in today’s increasingly noisy world.

Developing an intentional donor stewardship strategy isn’t just a “nice” thing to do for your donors; it’s one of the leading influencers in their desire to give again. It’s what transforms “transactional” fundraising, where you’re primarily soliciting donations with every touch, into a long-term “transformational” relationship-building approach to fundraising.

Demystifying the Donor Journey: Overcome Stewardship Stumbling Blocks and Build Deeper Relationships with Donors

The truth is that none of us set out with the intention of giving donors a bad experience. But, like a lot of nonprofits, you may still be struggling with retention. The goal of this resource is to help you overcome obstacles and create a stewardship program that actually works.

In this paper you will learn:

• Why creating an intentional donor experience is essential to long-term success.
• Three key common stewardship stumbling blocks.
• Four ways to develop a donor journey and comprehensive stewardship program that delivers results.