It’s an undeniable fact: The experience we create for donors and how we steward them is directly tied to retention in a major and impactful way. And retention is the key to building a long-term, sustainable fundraising program. Yet organizations don’t place nearly...
The Internet offers an almost endless array of fundraising opportunities for nonprofits. From websites and email to videos and social media, there are a lot of great ways to reach people via the digital landscape. But the sheer vastness of those opportunities can also...
It’s easy to feel overwhelmed during the end of the year as a fundraiser. You feel like you keep facing the same challenges… Last year’s campaign failed to meet expectations, but you don’t have the data to understand why. Everyone’s jumping on the #GivingTuesday...
Have you ever looked at campaigns like Red Nose Day or the Ice Bucket Challenge and thought to yourself, “Why can’t we do something like that for our organization?” If so, you’re not alone. Despite the frequent stories of “viral” fundraising success, many nonprofit...
Many nonprofit leaders wake up every day plagued by the same obstacles they faced the day before. Overall results have been stagnant since the Great Recession despite the fact that the cost of fundraising continues to rise. Your gift officers face an incredible amount...
