We sat down with account-based marketing expert Sangram Vajre to discuss the “secret sauce” behind using ABM tactics to deepen donor loyalty. Sangram is the co-Founder of Terminus, and author of “Account-Based Marketing for Dummies.”
In our discussion, Sangram applies the timeless principles and powerful tactics of account-based marketing to major gift fundraising.
You’ll learn:
- How to create a culture of “donor obsession” at your nonprofit
- The difference between personal and corporate brands and how to leverage personality for maximum donor loyalty
- Strategies leading brands use to create tribes of raving fans
Tune in to grab these insights and more!
If you’re hungry for more, check out our two-part interview with David Brier, author of “Brand Intervention.” Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.