Learn More

See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 5/26/21 @ 12pm CDT.

We sat down with account-based marketing expert Sangram Vajre to discuss the “secret sauce” behind using ABM tactics to deepen donor loyalty. Sangram is the co-Founder of Terminus, and author of “Account-Based Marketing for Dummies.”

In our discussion, Sangram applies the timeless principles and powerful tactics of account-based marketing to major gift fundraising.

You’ll learn:

  • How to create a culture of “donor obsession” at your nonprofit
  • The difference between personal and corporate brands and how to leverage personality for maximum donor loyalty
  • Strategies leading brands use to create tribes of raving fans

Tune in to grab these insights and more!

If you’re hungry for more, check out our two-part interview with David Brier, author of “Brand Intervention.” Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.