Matching gift programs are a way for large companies to allocate their philanthropy dollars to causes their employees care about. Despite the popularity of these programs, $4-7 billion in matching gift funds go unclaimed every year. Could your nonprofit be missing out?
We sat down with Adam Weinger, the founder and president of Double the Donation to discuss everything you need to know about matching gift programs. Learn how to get a matching gift program up and running at your organization or accelerate the program you already have.
You’ll Come Away Learning:
- How to get a matching gift program up and running for your organization
- How to determine your fundraising potential through gift matching
- How to find the right match partners for your organization
If you’re hungry for more, check out our last episode on the fundraising intelligence revolution. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.
Are you issuing an RFP to find a partner to help take your fundraising program to the next level? We’d love to be considered! As an agency built by fundraisers for fundraisers, Pursuant has helped hundreds of organizations raise billions of dollars through our direct response, direct mail, digital, and analytics services. Reach out to a member of our team here or email us at firstname.lastname@example.org.