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See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 5/26/21 @ 12pm CDT.

You probably want your donors to have great experiences with your organization, but building out donor experience as a practice at your organization can sometimes be a hard sell, internally. How do you measure and track the ROI of your nonprofit organization putting time, money and energy into building out great donor experiences?

In this episode, Taylor sat down with Hilary Noon, EVP of Analytics, Insights & Experience at Pursuant. Hilary has had experience working in the field at American Cancer Society and now leads the Analytics practice at Pursuant. She shares how to measure and track the effort to build out the best donor experiences, and to get your team on-board with the ROI.

Highlights from the conversation include:

  • How to get started and what to measure
  • How to tie ROI to creating good donor experience

Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.