When it comes to finding the right donors to ask for a major gift, it can be challenging to know which data points truly separate a highly connected donor from a disengaged one. We created this resource to give you clarity on how to group your major donor prospects in...
There’s been much talk in the philanthropy world about major giving programs. Over the past several years, we’ve seen a steady trend point to a slowdown in giving at the annual level and an increasing reliance on a smaller pool of major donors. So, should nonprofits...
For some time, the key metric used by major giving fundraising teams has been Number of Visits Made This Fiscal Year-to-Date. But now with COVID-19 restrictions, you can’t visit your prospects anymore. So what CAN you do? What should you be measuring now that your key...
