In previous posts, we spoke about why indirect metrics matter, and which specific indirect metrics can help you assess engagement, donor acquisition costs, and retention. Now, we’ll give you some advanced techniques using indirect metrics to help you measure the...
We spoke in a previous post about why indirect metrics should matter to nonprofits. So how do you start identifying indirect metrics and using them to get deeper insights into your organization? We will cover all that in this post. Engagement: Inviting Interactions...
How Digital Transformation Can Have a Meaningful Impact Traditional approaches to identifying individuals with the potential to generously support mission have long been essential (and relatively effective). But for many of today’s nonprofit leaders, what was...
Deciding how to invest your fundraising budget can be tough in the best of times — and this isn’t the best of times. Knowing metrics like the number of emails sent, response rates, and average gift is a great start. But it won’t provide you with the whole picture. And...
By Kelly Velasquez-Hague If your nonprofit is considering starting an awareness campaign, you’re entering a great space where you can educate people about your cause—but you’re also entering a competitive space. First, let’s start with some basic information: What is...
How do you identify alumni who are most likely to give to your university? It’s one of the biggest challenges facing advancement programs across the country. The good news is, data analytics has made a wealth of new information available about what truly...
