Author: Sangram Vajre, author and pioneer of Account-Based Marketing, Co-Founder of Terminus What does it mean to become “customer-obsessed,” and how do you turn that in the nonprofit world to being donor-obsessed (or donor-centric)? We’ll talk about that here—and how...
Many nonprofits ask: how can we move closer to creating a major donor–quality stewardship experience to every donor on our file? Here, I’ll talk about tips for scaling powerful nonprofit stewardship experiences without compromising on quality. So how do you bring that...
There’s been much talk in the philanthropy world about major giving programs. Over the past several years, we’ve seen a steady trend point to a slowdown in giving at the annual level and an increasing reliance on a smaller pool of major donors. So, should nonprofits...
The COVID-19 pandemic ruptured many of the usual practices and procedures in higher-ed fundraising. What’s left is a new normal—one marked by uncertainty and scrambling to find some solid footing. In this season, reliable data is essential for making informed...
For nonprofits on the front lines, COVID response donors have substantially eclipsed 2020 donor acquisition targets. While public health officials continue to encourage social distancing, distance from your new COVID-19 donors is not an option! Organizations need...
Doug Cogswell, Pursuant EVP and Advizor Founder answers this inviting question in a recent webinar. You can check out here at https://www.advizorsolutions.com/how-many-prospects-should-be-assigned-to-a-major-gift-officer/ In short, he shares the answer is,...
