In 2020, the COVID-19 pandemic challenged nonprofit organizations to act quickly and make bold decisions to face abrupt economic and logistical changes. We’re kicking off a series of interviews with fundraising practitioners who navigated the “big...
Is voicemail dead, or actually a secret, powerful engagement tool? When it comes to communication channels that nonprofit marketers and fundraisers use to engage their constituents, chances are you instantly think of direct mail, digital, events, and traditional...
In this episode, Jennifer Bielat, Executive Vice President of Client Strategy, explains how the fundraising results from the end of 2020 are shaping strategy in 2021. We also discuss the emerging economic recovery, including how a “k-shaped” recovery model...
It’s 2021, and doing things virtually from home — whether it’s holiday zooms with family, game nights with friends, or religious services — has become the new normal. Last year, we tapped our friend Reggie Rivers at the gala team to get his insight into how nonprofits...
If you’re looking to up your fundraising game, look no further than the Pursuant podcast. We regularly chat with industry leaders and experts about fundraising and nonprofit marketing trends, best practices, and success stories. Find us anywhere fine podcasts...
Most nonprofits focus on direct metrics to guide them through their budgeting process. Often, they look at figures like the number of emails and mailers sent, how many gifts were received, and gain/loss metrics (like net revenue and cost per dollar raised). This data...
