Building a case to invest in your mid-level program can be a challenge for many development directors. Understanding what metrics to measure and how to optimize your mid-level program will help you feel confident about investing in this area of fundraising. In this...
You may have a lot of donors who are ready for upgrade and giving at the mid-level, but do you have the right tools and strategies in place to nurture those relationships and grow their giving? In this Mid-Level Master Series, Pursuant’s Whitney Norman and Ryan...
Do you struggle to understand your different audiences and identify your most valuable donor segments? Do you have a hunch the messages you’re sending aren’t resonating with donors? Does it seem like all your departments are working in silos and potentially confusing...
There are likely hundreds (if not thousands) of annual fund donors who could increase their donation to a mid-level gift in 2020. But how do you know which ones are most interested in giving more? And how do you intentionally cultivate them? At Pursuant, we want to...
Who are those loyal donors who show up every year with the $1,000 gift? And what should you do with them? Mid-level giving is one of the greatest sources of predictable revenue for nonprofit organizations, yet, it is also the program that is most often...
As we head into the second half of 2019, nonprofit leaders are looking for strategies that can help them extend the important work they do amidst a complex fundraising landscape. Midyear is a great time to plan and evaluate the state of your fundraising and...