LinkedIn is thriving. In 2017 it hit over 500 million members. Individuals, nonprofit organizations and brands are leveraging the power of the network to drive engagement and build relationships. Have you ever thought about how you could be using LinkedIn for your...
It’s hard to keep up with rapidly changing donor expectations and behaviors. As a nonprofit leader, it can be hard to spin all of the plates and at the same time think about how to scale and grow your organization. In this resource, we take some of the secrets of the...
In this episode of Go Beyond: The Pursuant Listening Experience podcast, Taylor Shanklin sits down with Tina Ly, AVP of Digital Solutions at Pursuant. Tina explains what digital media is, why she likes it and shares tips on how to get the most bang for your buck if...
Imagine yourself in these two scenarios: Scenario #1: You walk into a store you’ve never been to before looking for a specific product. You find it on the shelf. You read the box and check out the price. You decide not to buy it right now and walk out. Scenario #2:...
How is this relevant to me? That’s the question people ask themselves subconsciously every time they visit a website or flip through a social feed. In today’s online world, users have developed the ability to quickly scan through content, push aside the irrelevant,...
Let’s say you have 10 people who want to buy milk. If you tell them they can walk right across the street and buy it, 9 out of 10 will take action. However, if you tell them they have to drive a few miles and make a few turns, that number drops to 5 or 6. It’s human...
