In what year and in what city did the first YMCA open in the United States? If you had to find the answer to that question, where would you look first? If you’re like most people today, your first move would be to pick up your smartphone and do a Google search. Google...
Take a look at these eye-popping stats: 95% of Americans now own a cell phone of some kind 81% of Americans have adopted smartphones 51% of Americans don’t have a landline anymore The message is simple: Mobile isn’t on the rise; mobile has risen. More Americans are...
Let’s try a little exercise. Grab your mobile device and do two things… Buy something online. Head over to Amazon.com. You don’t have to break the bank. Just buy something you need or something that costs a dollar or two. If you don’t want to actually make a...
The digital world is changing right before our eyes. Thanks to sites like Amazon, we can now make purchases online with a single click or swipe from a phone. We can have products reordered automatically and get recommendations based on what we’ve browsed or bought....
The Pursuant team just recently launched a new website, and so Andy Goldsmith our SVP Creative Director and Taylor Shanklin our VP of Marketing sat down to talk about the process, and their lessons learned, their inspirations and also recommendations they have for...
The digital fundraising landscape is changing rapidly. What worked a few years ago is either outdated or not as effective as it once was. So, what digital fundraising strategies work TODAY? And more importantly, how can your organization begin testing them to discover...