It’s far more profitable to upgrade a current donor than to go out and acquire a new one. Upgrading is the single easiest way to increase your annual revenue. So what exactly does it look like? Upgrading is inviting a current donor to increase their next gift, give...
Last week we talked about some ways to fill the donor pipeline, namely acquisition and reactivation. This starts the process of filling the donor pipeline, but you’re going to need a strategy to keep donors from slipping through the cracks. How do you stop that from...
Last week we published the first in a two-part series on major donors and annual fund programs. Today I want to continue this exploration by sharing a model that I use that may help you see the clear difference between major donors and annual fund programs and how...
In our work with nonprofits we’ve seen a critical lapse in understanding regarding the role of major donor support versus that of annual fund/broad-based support. In the next two blog posts I want to unpack the strategic differences between these two roles. These two...
Because organizations have to spend a lot of time and effort to find new major donors, and even in the realm of direct marketing, where expenses (per donor) are lower than in major donor development work, it still costs up to ten times more to reach a new donor than...
There are hundreds of donors primed to be upgraded who are currently buried at the bottom of your donor pyramid. They don’t belong there. They belong in the middle of the pyramid—and someday, the top. 3 Steps to Upgrade Every Donor in Your Pipeline Here are three easy...