Everyone gets excited by acquisition. It’s new people. It’s the potential for more donor dollars. It’s a hopeful picture of a brighter future where you can do more good. Who wouldn’t get excited about that? But that excitement sometimes leads organizations to hit the...
The first impression a donor has of your organization can make or break your chances of acquiring them — and it only takes a few quick seconds. That puts a lot of pressure on today’s nonprofits to not just deliver a good first impression, but a phenomenal one. You...
When it comes to acquisition campaigns, many nonprofits struggle to define how they want a first-time donor to experience their brand. This struggle too often leads to an uninspiring first impression. Acquisition opens the door to a relationship with a constituent,...
Emotions drive most of our decision making, whether we like it or not. If you’ve ever seen the animated Pixar film Inside Out, you can probably relate to this idea. Your donors are no different. The more clearly you understand what motivates individuals to give, the...
Finding new donors and fans of your organization can sometimes feel like an uphill battle. In this presentation, Jennifer Bielat, EVP of Client Strategy at Pursuant and industry direct response veteran with 20 years leading programs for Easter Seals, will walk you...