Storytelling that Moves Donors to Upgrade Their Giving When we think about what builds a relationship between an organization and its most loyal donors, it’s often the organization’s ability to deliver its story in a way that moves individuals to become involved and...
Building a case to invest in your mid-level program can be a challenge for many development directors. Understanding what metrics to measure and how to optimize your mid-level program will help you feel confident about investing in this area of fundraising. In this...
Social media has enabled donors, constituents, and volunteers to share how their favorite nonprofits are making a difference in their lives. These micro-stories, photos, and videos actually have a formal name in the marketing world. It’s called User-Generated Content,...
Nonprofits talk a lot about the practice of relationship fundraising and creating personalized experiences for their donors. But what if, in a few years, most of your donors were anonymous? How would that change the practice of relationship fundraising? That might...
You may have a lot of donors who are ready for upgrade and giving at the mid-level, but do you have the right tools and strategies in place to nurture those relationships and grow their giving? In this Mid-Level Master Series, Pursuant’s Whitney Norman and Ryan...
This week we’re tackling engagement, board engagement specifically. We sat down with speaker and author Arlene Cogen, who facilitates Culture of Philanthropy primer programs designed to increase board engagement with FUNdraising. Her goal is to give board...