Storytelling that Moves Donors to Upgrade Their Giving When we think about what builds a relationship between an organization and its most loyal donors, it’s often the organization’s ability to deliver its story in a way that moves individuals to become involved and...
Building a case to invest in your mid-level program can be a challenge for many development directors. Understanding what metrics to measure and how to optimize your mid-level program will help you feel confident about investing in this area of fundraising. In this...
Most organizations have a rich source of untapped opportunity in the middle of the pyramid that they overlook — mid-level donors. Knowing how to upgrade donors in the middle of your donor pyramid is incredibly important. However, mid-level donors often have an...
You may have a lot of donors who are ready for upgrade and giving at the mid-level, but do you have the right tools and strategies in place to nurture those relationships and grow their giving? In this Mid-Level Master Series, Pursuant’s Whitney Norman and Ryan...
Who are those loyal donors who show up every year with the $1,000 gift? And what should you do with them? Mid-level giving is one of the greatest sources of predictable revenue for nonprofit organizations, yet, it is also the program that is most often...
Matching gift programs are a way for large companies to allocate their philanthropy dollars to causes their employees care about. Despite the popularity of these programs, $4-7 billion in matching gift funds go unclaimed every year. Could your nonprofit be missing...
