Acquisition is one of the most common challenges fundraisers face. Making the right first impression with the right donors is even more difficult when your marketing and development departments aren’t aligned. At Pursuant, we want to help your organization...
We sat down with account-based marketing expert Sangram Vajre to discuss the “secret sauce” behind using ABM tactics to deepen donor loyalty. Sangram is the co-Founder of Terminus, and author of “Account-Based Marketing for Dummies.” In our...
Many nonprofits don’t think of themselves as brands — which marketing guru David Brier argues is a huge missed opportunity. David is the author of “33 Steps to Transform the Brand You Have into the Brand You Need.” In our latest Pursuant Listening...
What connection do donors have to your organization? We’d like to believe that donors give because they’re drawn to a worthy cause. While true for many, their connection is often more nuanced. Recognizing reasons that donors are drawn to give is crucial....
em·pa·thy /ˈem-pə-THē/ noun: the ability to understand and share the feelings of another. When it comes to connecting your organization with like-minded donors, there is nothing more important than empathy. This is the secret sauce that exceptional nonprofit creative...
Traditionally we think about acquisition taking place when the first gift is made. That’s why most fundraisers have been trained to be hyper-focused on the “conversion phase” of the funnel. Their goal is to answer the question: What is going to get donors to make the...